Illamasqua launches First Fragrance

British beauty brand Illamasqua will launch their debut fragrance, Freak, in October

They have been brainstorming ideas for the grand launch, packaging, bottle, visuals and everything else that comes with creating an iconic scent for the best part of the last year.

The notes for the unisex fragrance feature black davana, opium flower, belladonna, poison hemlock, datura, queen of the night, frankincense, oud and myrrh.

Illamasqua Freak will be available in 75 ml Eau de Parfum, £59.

Freak is a concoction of dangerously exotic unconventional flowers which Illamasqua has unashamedly blended together to celebrate the night…

A sneaky peek in the fragrance shoot..

Alex Box - Creative Director of Illamasqua - not just a brilliant make-up artist, but handy with a glue gun, too!